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The Garter Revolution
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Are You Teto or Egen? Korea's New Gender Energy Is Rewriting How We Perform Identity
Over 1.16 million Koreans have taken the test. K-pop fans are categorizing every idol. And Korean Gen Z just solved a problem about gender performance that Western culture is still struggling to articulate—all through a personality quiz that went viral on social media.
Seoul's Hot Places Are the Black Holes You Thought They Were: How They Make Invisible Forces Visible
Climate change. Global capitalism. Digital culture. The forces shaping our lives are too vast to see—until you walk into a Seoul café. How the world's most interface-dense city turns invisible hyperobjects into Instagram-worthy hot places, one converted factory at a time.
The Korean “Long Padding” Thing Is Already Over.
The Korean ‘long padding” trend has beenover for years. You just haven’t noticed yet since the coats are still out there, still in service. But new coats are shorter yet still serving their warming function.
The ₩82 Trillion Woman: Why Korean Fashion Finally Noticed Who Actually Buys the Clothes
The Neighborhood That Korea Couldn't Name
For decades, Itaewon was the place respectable Koreans avoided—ground zero for American soldiers, sex workers, and everyone who didn't fit. But its foreign restaurants and Instagram-worthy cafés sparked "ladification" in the 2010s, drawing young women to spaces designed for aesthetic consumption. Then Netflix turned it into a symbol of freedom. Then 159 people died on Halloween. This is the story of how Seoul's most stigmatized neighborhood became its most celebrated, and why the transformation was always more symbolic than structural.
How a Dying Burger Chain Became Seoul's Most Subversive Fashion Brand
Lotteria's journey from bankruptcy to Seoul Fashion Week runway reveals how Korean companies transform fast food into high fashion, weird burgers into viral content, and minimum-wage uniforms into streetwear statements. Inside the radical rebranding strategy that turned Korea's most ridiculed burger chain into an unlikely blueprint for global cultural production.
The Power of “Pretty”: How Apple Went From Obscure Print Shop Tool to Korea's Most Coveted Object
This is the story of how a luxury foreign brand captured an entire generation of young Korean women by being expensive, starting from the most unlikely place: the cramped print shops of 1980s Euljiro.
The Coffee Republic: Inside Korea's Female-Powered Café Revolution
From King Gojong's first sip in 1896 to today's Instagram café empires, Korea transformed into the planet's third-largest coffee market—driven by female consumers whose choices reshaped entire neighborhoods and sparked a national reckoning about gender, class, and what it means to be modern.
The Tattoo Artist Who Broke the Law 20,000 Times
When one in four Koreans had tattoos while tattooing remained illegal, something had to break—and on September 25, 2025, Korea's National Assembly voted 195-0 to end the 33-year absurdity that made BTS's tattoo artists criminals while their work shaped global aesthetics.
How Korea Made Garter Stockings Street Legal
The punk accessory from Balenciaga runways landed in Hongdae alleys—and nobody's asking permission anymore.
What you need to know about
The Neighborhoods of Seoul
Itaewon — from GI playground to global mecca.
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